Insights from the Inside: The Expert Edition - Geraldine Butler-Wright

At VenturePath, our expert network brings together those who’ve built, backed, scaled, and exited businesses - and who now help others do the same. They’re not here to share theoretical advice, but to offer practical, actionable insights drawn directly from their own experience.

In this edition of Insights from the Inside: The Expert Edition, we’re excited to feature Geraldine Butler-Wright (though most people call her G). Described as "the least HR HR person there is", G is the founder of RorCas a people consultancy that helps companies build and reset.

Here's what she had to say:

Q&A with Geraldine Butler-Wright

What’s the one mistake you see founders making that holds them back from scaling effectively?

"Trying to scale chaos. When priorities, ownership and decision-making aren’t clear, adding people multiplies complexity. True scale comes from clarity: pruning what slows you down, tightening focus, and building lightweight systems that run without you. Scale chaos, and you simply get a bigger version of the same problem."

What’s one small change that can have a massive positive impact on a founder’s ability to scale?

"Create a weekly 30-minute slot to clear decisions, and not do updates (those can be async).

What’s stuck? Who owns it? What’s missing to move forward? 

It sharpens execution, builds trust, and removes friction. Scaling isn’t only about speed.  It's about making the speed you already have actually count."

What’s one trend you see shaping the future for startups over the next 12 months?

"Smaller teams. Founders are realising that lean, high-trust, high-talent teams move faster, cost less, and deliver more. Take Lovable: billion-dollar valuation, lean team, sharp focus.

AI is accelerating this shift, letting small teams scale impact while hiring only where human judgement truly helps the business win."

What’s one thing that founders waste time and money on while scaling that they shouldn’t?

"Hiring too early. Traction builds, pressure mounts, and adding people feels like progress. Typically it slows everything down. More people means more coordination, multiple lines of communication, more meetings, more cost. The best founders fix systems first, then hire for outcomes, not optics. Clarity before capacity. Always."

About Geraldine

Geraldine Butler-Wright (G) is the founder of RorCas, a People consultancy that helps ambitious tech companies build and reset. 

With over 10 years scaling FinTech, HealthTech, SaaS, and AI businesses from Seed to Series D, she has led 1,000+ headcount growth in a year, delivered £1m OpEx savings in three months, and reset cultures with +54 eNPS swings.

Described by investors as “the least HR HR person there is”, Geraldine brings commercial clarity and people expertise in equal measure. She now works as a fractional Chief People Officer, helping founders scale smart, stay resilient, and build companies that last.

G is actively involved with VenturePath to support scaling founders. Connect with her and tap into her wealth of knowledge and experience through the platform. If you’re not yet a member, sign up today to access G's insights and support as you scale your business.